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Sensation White Toronto 2013 – Montreal Launch Party


Montreal-Nightclubs.com had the privilege of attending the official Montreal launch party for the first ever Sensation White Canada event which will be taking place at the Rogers Center in Toronto on June 1st, 2013. The theme for Sensation White Canada is ‘The Ocean of White’, and the setting for Montreal launch event reflected that theme perfectly. Hosted at the Hotel Loft in collaboration with Bud Light, the decor was floor to ceiling white, including a white circular Bud Light bar complete with two live models on each side posing in full-out white mermaid costumes for the entirety of the event.

Limited General Admission ($125.50*) and Deluxe ($245.50*) pre-sale tickets are available now! Use promo code BLLIGHTITUP to get exclusive access before they officially go on sale March 8th. *Service fees apply. Go to www.ticketmaster.ca/budlightsensation

Once the attendees had some time to settle-in, enjoy a few drinks and good conversation, Michael Hekking, commercial director of Sensation, took center stage to explain the history and philosophy behind Sensation, and what is to be expected at Canada’s first ever, and much anticipated Sensation White, including a screening of the official trailer for the event which you can view below. Oh, and did we already mention that Mr. White, who has played Sensation White since it’s inception, made a surprise guest appearance immediately after, spinning an hour and a half tech house set? Simply amazing.

In case you have been living under a rock for the past 13 years, Sensation is the premier electronic music event in the world. Originating in the Netherlands in 2000, Sensation has since expanded globally, with events spanning over 20 countries featuring the biggest DJs in the world including Armin Van Buuren, Tiësto, Swedish House Mafia, Ferry Corsten, David Guetta, Marco V, Sander Kleinenberg, Fedde le Grand, Sander Van Doorn, and Laidback Luke, just to name a few. Sensation is not just a rave. In fact, it is not a rave at all. It’s an experience. It’s a full 360 show that includes live vocalists, acrobats, dancers, pyrotechnics, lasers and the most elaborate decor you have ever seen. Literally no expense is spared. In short, Sensation White Canada is guaranteed to be the biggest electronic music event this country has ever seen!

Sensation White Canada 2013 tickets go on sale March 8th. General admission tickets, which allow access to the main area and main dance floor will be on sale for $125, and Deluxe tickets which grant party-goers access to a VIP entrance, free coat check and deluxe deck on the dance floor will be on sale for $250. Historically, most Sensations sell-out within hours of tickets going on sale, so we don’t recommend you procrastinate on this one! Although the DJ line-up has not been officially announced yet, the hype surrounding this event is unprecedented. Some 30,000  attendees, all dressed in white (the official dress code for the event) are expected to attend Sensation White Canada in Toronto, and it has been reported that the event will last 8 hours.

We will be following this event closely, and as more details emerge, you will be the first to know! Be sure to follow us on Facebook and Twitter to guarantee that you don’t miss a beat!